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Nov 05, 2024

Evolvetogether x Goop Tackle Hotel Amenity Waste with Biodegradable Bar Soap | Happi

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Travel-size exfoliating bar soap has fully dissolvable packaging.

By: Lianna Albrizio

October 29, 2024

Evolvetogether and Goop have teamed up again, this time, to tackle hotel amenity waste.

Because soap is the most-used and highest-waste personal care product in hotels, the brands have introduced a 100% dissolvable, low-to-zero-waste exfoliating bar soap.

The innovative product brings sustainability, elevated fragrance and a touch of luxury to the bathroom, per marketers.

After two years of development, the brands have created a travel-size exfoliating bar soap with fully dissolvable packaging. The new bar soap, packaged two per unit, is sized for travel, on-the-go use or guest bathrooms, featuring packaging that vanishes under running water to support conscious living.

Made with plant-powered and antioxidant-rich formula of shea, murumuru butters, olive oil and licorice, this exfoliating bar soap leaves skin feeling restored and revitalized, per the brand.

It’s scented with the signature havana fragrance — recalling open woods and warm spice and grounded in cardamom, violet, vetiver and cedarwood.

“At goop, we are constantly looking for ways to elevate the every day,” said Gwyneth Paltrow, founder, Goop. “For this Evolvetogether collaboration, Cynthia and I took the idea of a bar soap and made it covetable, giftable and luxurious, both for consumers and the environment. Housed in a first-of-its-kind biodegradable and dissolvable packaging, this product aims to reduce the environmental impact, especially when traveling. We loved the idea of making it a travel-friendly gift set, something you could feel wonderful about giving to others or even yourself.”

Consumers can now shop the products until inventory is sold out on goop.com, various goop retail stores and evolvetogether.com for $20.

Household And Personal Products Industry

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